Marketplace Inclusion

How do consumers respond to service providers from underrepresented or disadvantaged groups (e.g., people with disabilities, pregnant women, veterans) in positive ways?

Online Communication

How do digital communication cues—such as service message format and social media sharing—shape the impressions people form and the choices they make?

Digital Privacy

Why do consumers make very different privacy choices online? How can platforms help consumers make more informed, confident decisions about their data?